Cif Film Sleeping Beauty by MullenLowe London

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Sleeping Beauty

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Industry Cleaning Products, Detergents & Wood protectors
Media Film
Market United Kingdom
Agency MullenLowe London
Director Jamie Lancaster
Creative Director Steve Meredith, Tony Hardcastle Dlkwlowe
Producer Toby Tobias
Released May 2014

Credits & Description

This fully CG animated fairy tale spot, narrated by Michael Gambon, shows how Sleeping Beauty retained her beauty and shine with the help of new Cif floor cleaner, leaving her time to make sure she looked perfect for her handsome prince to re-awaken her.
Category: Other
Client: Cif
Agency: DLKW Lowe
Country: United Kingdom
Agency: DLKW Lowe
Producer: Toby Tobias
Creative Director: Tony Hardcastle & Steve Meredith
Account Director: Charlotte Rodgers
Design & Animation: Mill+
Director: Jamie Lancaster
Art Department: Melanie Climent, Jimmy Kiddell, Adam Willis,
Aurelien Ronceray
3D Lead: Dave Fleet
2D Lead: Hugo Guerra & Anne-Sofie Tholander
2D Artists: Jeanette Eiternes Justin Gros-Desir Juan BrockhausFairy
3D Artists: Fabrice Le Nezet, Alberto Lara, Andreas Greichen, Dan Moller, Yoann Gouraud, Michael Hunault, Marta Carbonell, Arthur Larsen, Benoit Gielly, Adrien Lambert, Jorge Montiel, Chris Hutchinson, Gregory Coelho
Post-Production / VFX Company: The Mill
Executive Producer: Graham Pryor
VFX Producer: Gwenn Hardouin
Matte Painting: Jiyoung Lee
Colourist: James Bamford