VELVET by MullenLowe London for Cif

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VELVET

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Industry Cleaning Products, Detergents & Wood protectors
Media Film
Market United Kingdom
Agency MullenLowe London
Art Director Ronald Wohlman, Keith Terry
Copywriter Mike Yee
Production Factory Films
Production Psyop
Director Jannes Hendrikz, Ree Treweek
Producer Katie Mackin, Nina Pfeiffer
Account Supervisor Rebecca Harrison
Released October 2010

Credits & Description

Category: Household: Cleaning Products
Advertiser: UNILEVER
Product/Service: CIF BATHROOM CLEANER
Agency: LOWE LONDON
Production Company: STRANGE BEAST, London, Cape Town, UNITED KINGDOM, SOUTH AFRICA
Production Company: SHY THE SUN, London, Cape Town, UNITED KINGDOM, SOUTH AFRICA
Date of First Appearance: Apr 4 2011
Executive Creative Director: Ronald Wohlman
Creative Director: Ronald Wohlman/Mike Yee
Copywriter: Mike Yee
Art Director: Ronald Wohlman/Keith Terry
Agency Producer: Ben Roberts
Account Supervisor: Rebecca Harrison
Advertiser's Supervisor: Jean Laurent-Ingles
Producer: Nina Pfeiffer/Katie Mackin
Director: Jannes Hendrikz/Ree Treweek
Post Production: Black Ginger
Animation: 3d Artist = Stanley Segal
Lighting: Wiseman Dinizulu
Account Manager: Tom Lakeman
Planner: Richard Kelly
Director Of Photography: Johan Horjus
Other Credits: Illustrator = Lindsey Levendall

English Description
The third in the series of new Cif films, “The Curse of the Recurring Dirt” fairy tale is being used for the second year communication for Cif Power Cream. This campaign is the biggest spray initiative of 2011 for Cif and will run globally.