WHITESNAKE by MullenLowe London for Cif

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WHITESNAKE

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Industry Cleaning Products, Detergents & Wood protectors
Media Film
Market United Kingdom
Agency MullenLowe London
Art Director Ronald Wohlman
Copywriter Mike Yee
Production Factory Films
Production Psyop
Director Eben Mears, Jon Saunders
Producer Nancy Nina Hwang
Account Supervisor Rebecca Harrison
Editor Cass Vanini
Released October 2010

Credits & Description

Category: Household: Cleaning Products
Advertiser: UNILEVER
Product/Service: CIF BATHROOM CLEANER
Agency: LOWE LONDON
Production Company: PSYOP, New York, London, USA, UNITED KINGDOM
Production Company: FACTORY FILMS, New York, London, USA, UNITED KINGDOM
Date of First Appearance: Oct 1 2010
Executive Creative Director: Ronald Wohlman
Creative Director: Ronald Wohlman/Mike Yee
Copywriter: Mike Yee
Art Director: Ronald Wohlman
Agency Producer: Ben Roberts
Account Supervisor: Rebecca Harrison
Advertiser's Supervisor: Jean Laurent-Ingles
Producer: Nancy Nina Hwang
Director: Eben Mears/Jon Saunders
Editor: Cass Vanini
Animation: Psyop
Cameraman: Simon Chaudoir
Account Manager: Tom Lakeman
Planner: Richard Kelly
Cinematographer: Simon Chaudoir
Director Of Photography: Simon Chaudoir
Editing Company: Psyop

English Description
Whitesnake: The first of the films in the new Cif Brand Communication Idea of “Always a Beautiful Ending”, this film launched new Cif Ultra White Cream into key Cif Markets (Turkey, Poland and Russia) with a made up fairy tale called “The Palace Where White was Lost”.