Cinemaxx: Maxximum Sound by Acrobat for Cinemaxx

Adsarchive » Film » Cinemaxx » Cinemaxx: Maxximum Sound

Cinemaxx: Maxximum Sound

Pin to Collection
Add a note
Industry Cinemas, Theatres & Concert Halls
Media Film
Market Germany
Agency Acrobat
Production White Horse Music Hamburg
Released August 2011

Credits & Description

When you're producing movies there are two themes you dream to work with: Fast cars and massive
explosions. CinemaxX wanted everything.
Introducing a new sound system by Meyer Sound to their 30 movie theaters, CinemaxX
commissioned the specialists from Schonheitsfarm, Acrobat and White Horse Music to create a spot
all the way from concept to execution that makes full use of the new "MAXXIMUM SOUND"
experience.
To visualize the crystal clear and highly differentiated sound we turned to a technique very popular
in film making and translated it into the acoustic world:
Creating high speed shots to experience high speed sound. Through the use of slow motion we
were able to break down complex noises into the various parts they are composed of. Take rain for
example: What appears to us as just white noise is actually the sum of thousands of raindrops
hitting a multitude of objects and surfaces.
Producing this spot for movie theaters and their audience we knew we wanted to wrap this concept
in a breathtaking cinematic package. We developed a story about an exchange: Two rival parties,
fast cars, weapons and a suitcase. The stuff blockbusters are made of.
This story and it's elements provided us with loads of possibilities to translate our idea of high speed
sound into an exciting synaesthetic experience for the viewers eyes and above all their ears:
cinema like you've never heard it before!

CinemaxX
project manager: Alper Iseri, Marcel Brieske
Acrobat Werbeagentur Plus
consultance: Kai Kramer, Guido Behrenswerth
Schonheitsfarm
producer: Jessica Müller
concept & idea: Alexander Breker, Mark Wickenkamp
creative direction: Alexander Breker
art direction: Mark Wickenkamp
storyboard: Jörn Peper
direction: Alexander Breker
dop: Eike Rieche
highspeed motioncontrol: Christian Fritz
special effects: Ulf Mülder
editing: Torsten Eichten, Alexander Breker
3D: Jan Elsner, Manuel Bamberger
grading: Eike Rieche
online & compositing: Lynn Hartmann, Jona Maluck, Philipp Kehl
White Horse Music
music & FX sound: White Horse Music
composer: S. Schwalbe, K. Feegel, S. Patuta