FORWARD by H. for Citroen

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FORWARD

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Industry Cars
Media Film
Market France
Agency H.
Account Supervisor Reboul Hugues
Production Devilstudio
Director Rodriguez Laurent
Executive Creative Director Scher Gilbert
Art Director Musacchia Isabelle, Marco Venturelli-Luca Cinquepalmi
Copywriter Michele Picci Publicis Italy
Released June 2010

Credits & Description

Category: Cars
Advertiser: CITROEN
Product/Service: C3 OPEN WAY
Agency: H
Production Company: DEVILSTUDIO, Paris, FRANCE
Date of First Appearance: Jun 9 2010
Chief Creative Officer: Scher Gilbert
Executive Creative Director: Scher Gilbert
Creative Director: Venturelli Marco And Cinquepalmi Luca
Copywriter: Venturelli Marco And Picci Michele
Art Director: Cinquepalmi Luca And Musacchia Isabelle
Agency Producer: Thiery Christopher And Malet Julie
Account Supervisor: Reboul Hugues
Advertiser's Supervisor: Cayzac Alain
Director: Rodriguez Laurent
Account Manager: Woehrel Emmanuelle

English Description
The campaign presents the special Open Way package on the new Citroen C3. We see the car reaching the exact packshot position under the super with the offer. Only thanks to the extreme precision of the GPS system included in the price.