BIKE by H. for Citroen

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BIKE

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Industry Cars
Media Film
Market France
Agency H.
Director Sébastien Chantrel
Creative Director Scher Gilbert
Art Director Vignon Florence
Copywriter Vanina Guillier
Producer Christophe Starkman
Account Supervisor Reboul Hugues
Production Why us/PH
Released October 2010

Credits & Description

Category: Cars
Advertiser: CITROEN
Product/Service: C4
Agency: H
Production Company: WHY US?, Saint-Cloud, FRANCE
Date of First Appearance: Oct 8 2010
Chief Creative Officer: Scher Gilbert
Executive Creative Director: Scher Gilbert
Creative Director: Scher Gilbert
Copywriter: Guillier Vanina
Art Director: Vignon Florence
Agency Producer: Vasseur Ingrid And Naffah Agathe
Account Supervisor: Reboul Hugues
Advertiser's Supervisor: Fouquet Gregoire
Producer: Starkman Christophe
Director: Chantrel Sebastien
Music: Call Me The Breeza - Jj Cale
Account Manager: Guillot Alexandre

English Description
The New Citroën C4 is driving through town, and starts being followed by a number of cyclists. How surprising it is to see a group of bikers crowding together at the New Citroën C4! A squad which gets denser at any headlight stop, under the amused sight of the driver.The secret of this amazing drawing power: the new e-HDi micro hybrid technology which allows the New C4 to turn its engine in sleep mode when stopped, in order to not consume and pollute anymore.