Citroen Film Citroen DS5: Orchestra by H.

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Citroen DS5: Orchestra

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Industry Cars
Media Film
Market France
Agency H.
Art Director Joanna Machenaud
Account Supervisor Reboul Hugues
Production Buf
Director Poiraud Thiery
Creative Director Scher Gilbert
Art Director Rachel Philippe, Pierre Laisné.
Copywriter Eric Galmard, Fontanier Paul, Clélia Renucci
Producer Nicolas Leclercq
Production Paranoid Paris
Released November 2011

Credits & Description

Category: Cars
Advertiser: CITROËN
Product/Service: CITROËN DS5
Agency: H
Production Company: PARANOID, Paris, FRANCE
Chief Creative Officer: Scher Gilbert
Executive Creative Director: Scher Gilbert
Creative Director: Scher Gilbert
Copywriter: Galmard Eric/Renucci Clelia/Fontanier Paul
Art Director: Joanna Machenaud/Philippe Rachel/Pierre Laisné.
Agency Producer: Thiery Christopher/Malet Julie
Account Supervisor: Reboul Hugues
Advertiser's Supervisor: Fouquet Grégoire
Producer: Leclercq Nicolas
Director: Poiraud Thiery
Post Production: Buf
Music: Marilyn Manson/Doll-Dagga Buzz-Buzz Ziggety-Zag
Account Manager: Woehrel Emmanuelle/Tachattahte Lamya
Planner: Vuillerminaz Romain/Desforges Constance
Account Manager: Woehrel Emmanuelle/Tachattahte Lamya
Planner: Vuillerminaz Romain/Desforges Constance

English Description
Citroen DS5: Change Era

This movie invites you to change the era with a simple and clear message: Citroën DS5 is a car with an audacious 'parti pris', combining original creation and technological innovation. It offers a visionary response to people who want to feel different. When the movie begins, we see a concert in progress featuring a philharmonic orchestra in a huge auditorium.
We can see all the instruments; the conductor starts to raise the baton. We should have expected a classical symphony, but the orchestra begins playing a nervous interpretation of Marilyn Manson's song Doll-Dagga Buzz-Buzz Ziggety-Zag.

The movie ends with a succession of views of the Citroën DS5, expressing its status and dynamism in a majestic and sober atmosphere.