Citroen Film The Hitchhiker by TRACTION

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The Hitchhiker

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Industry Cars
Media Film
Market France
Agency TRACTION
Executive Creative Director Stephane Xiberras
Creative Director Nicolas Lautier
Art Director Matthieu Vivinis
Copywriter Jean-Romain Sparano
Production Insurrection
Director Francois Rousselet
Released April 2018

Credits & Description

Alternative title: L’auto Stoppeur
CLIENT: CITROEN
CLIENT MANAGEMENT: Arnaud Belloni, Claudine Borel, Sylvain Peraldi, Amelie De Chabanne
AGENCY: Traction (BETC), Paris, France
AGENCY MANAGEMENT: Bertille Toledano, Hugues Reboul, Julien Grimaldi, Anyce Nedir, Marine Bridant, Marina kovalenko, Sandrine Rey
STRATEGIC PLANNING: Philippe Martin Davis
EXECUTIVE CREATIVE DIRECTOR: Stephane Xiberras
CREATIVE DIRECTOR: Nicolas Lautier
ART DIRECTOR: Matthieu Vivinis
COPYWRITER: Jean-Romain Sparano
TRAFFIC : Nathalie Sanseigne
TV PRODUCER: Caroline Petruccelli
PRODUCTION COMPANY: INSURRECTION
SOUND PRODUCTION: GUM
DIRECTOR : François ROUSSELET
DOP: Stephane FONTAINE
MUSIC: “Take the Long Way Home” performed by Roger Hodgson
Co-founder of SUPERTRAMP
Published: April 2018
Synopsis:
Citroën is a legendary car manufacturer in France and the creator of classic car models such as the Traction, the 2cv or the Type H.
Hugely popular for the past 100 years, most people have a romantic and nostalgic relationship with the brand.
To give life to the signature “Inspired by you”, and to pay homage to the history, beauty and pop cultural impact of the Citroën cars, Traction (BETC) and Citroën invite to a roadtrip through time.
This first brand film from Traction (BETC), features a hitchhiker who travels over the decades as he gets picked up by strangers, each time in a new Citroën car model.
To create the film Traction worked with François Rousselet (Nike, AXE, Diesel, but also music videos for J.U.S.T.I.C.E et the Rolling Stones - production house INSURRECTION) and DOP Stéphane Fontaine (Captain Fantastic, Jackie…), all set to “Take the Long Way Home” performed by Roger Hodgson, Co-founder of SUPERTRAMP.
Citroën Inspired By You Since 1919