Citroen Film #Wooden2CV by TRACTION

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#Wooden2CV

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Industry Cars
Media Film
Market France
Agency TRACTION
Director Augustin Lacape
Executive Creative Director Stephane Xiberras
Creative Director Nicolas Lautier
Creative Alexandre Girod, Julien Vergne
AD assistant Marie Glotin
Released August 2017

Credits & Description

Brand: Citroen
Brand managers: Arnaud Belloni, Claudine Borel, Nicolas Andreini
Agency: TRACTION
Agency managers: Bertille Toledano, Julien Grimaldi, Hugo Ghiglia
Executive Creative Director: Stephane Xiberras
Creative Director: Nicolas Lautier
Creative: Julien Vergne
Creative: Alexandre Girod
AD assistant: Marie Glotin
Development: Bao Tu NGoc
Producers: Bao Tu NGoc, Marion Brieux
Producer assistance: Josselin Bondoin
Director: Augustin Lacape
Craftsman: Pascal Arlot
Retouching: ASILE
Synopsis:
In this digital age, a retired carpenter has designed a unique creation: a 2CV Citroen vehicle made of wood.
The Citroën 2CV is a front-wheel-drive economy car that was manufactured by Citroën from 1948–1990, that went to sell over 3.8 million units. A 1953 technical review in Autocar mentioned "the extraordinary ingenuity of this design, which is undoubtedly the most original since the Model T Ford".
The journey to create the #Wooden2CV took six years of hard work, dedication and talent of a passionate and single individual, Michel Robillard.
With the help of its new ad agency TRACTION, Citroën has decided to pay tribute to this incredible creation by entering it into the brand’s digital Hall of Fame, the Citroën Origins platform (http://www.citroenorigins.fr). On August 21st, the wooden 2CV created by Michel Robillard has officially joined all the legendary vehicles of the brand, such as the Traction, the DS or the Mehari, into the virtual museum.
To celebrate this event, the social media accounts of the brand will receive the wooden treatment. For five days, from August 21st to August 25th, the profile pictures, the cover images and the updates will be made of actual wood.
A renowned carpenter, Pascal Arlot, was brought along to craft a Citroën logo in wood.