City of Madrid Film Collution by Miami Ad School Madrid

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Industry Environmental & Animal Issues
Media Film
Market Spain
Agency Miami Ad School Madrid
Creative Director Chus Rasines
Art Director Mayi Blanch
Copywriter Lucía Mendezona
Released June 2017

Credits & Description

Category: Public Interest, NGO
Media: Film
Brand: City of Madrid
Agency: Miami Ad School
Geo: Spain
Advertising School: Miami Ad School, Madrid, Spain
Creative Director: Chus Rasines
Art Director: Mayi Blanch
Copywriter: Lucía Mendezona
Additional Credits: César Rodríguez
Published: June 2017
The city of Madrid – Spain – struggles air pollution. However, the citizens are not aware of this big issue and keep using their cars as their main means of transportation.Our idea is to make this problem visible by transforming the contamination that comes out of the exhaust pipes into colorful smoke through a newly invented tablet.