Cj Film QUENCH YOUR DESPERATE THIRST by Innocean Seoul

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QUENCH YOUR DESPERATE THIRST

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Industry Water
Media Film
Market South Korea
Agency Innocean Seoul
Production Mother
Executive Creative Director Seo Jeong-Hoon
Creative Director Na-Young Lee
Art Director Jong Min Kim, Jung Hyun Kim, Park Sang-Min
Copywriter Bae Geum-Byul, Oh Mi Jeong
Account Supervisor Kwon Kyung-Dae
Released April 2011

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: CJ CHEILJEDANG
Product/Service: CONDITION ORIENTAL RAISIN WATER
Agency: INNOCEAN WORLDWIDE
Production Company: MOTHER PRODUCING COMPANY, Seoul, KOREA
Date of First Appearance: Apr 1 2011
Chief Creative Officer: Yum Chul
Executive Creative Director: Seo Jeong-Hoon
Creative Director: Lee Na-Young
Copywriter: Bae Geum-Byul/Oh Mi-Jeong
Art Director: Kim Jung-Hyun/Kim Jong-Min/Park Sang-Min
Account Supervisor: Kwon Kyung-Dae
Account Manager: Jo Su-Hyun

English Description
We all have experienced feeling dehydrated and hung over after drinking alcohol the night before. By exhibiting dramatic moments where wild animals feel that same desperate thirst, this TV spot entertainingly appeals to consumers that the “ Condition Oriental Raisin Water” is a great way to quench that very feeling.