Claro Film Album by DraftFCB Santiago

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Industry Mobile Communications
Media Film
Market Chile
Agency DraftFCB Santiago
Art Director Martín Asato
Released January 2013

Credits & Description

Media: TV
Category: Electronics & Technology
Agency: Draftfcb
Brand: Claro
Geo: Americas, Chile
Under the concept "You need a smartphone" Claro reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone.

Agency: Mayo DraftFCB, Chile
Chief Creative Officer: Humberto Polar
Head of Art: Iván Tahara
Art Director: Martín Asato
Copywriters: Javier Wong, Victor Velez
Account Manager: Manuel Vinatea
Agency Producer: Ximena Lazo
Production Company: Tunche Films
Audio: Kazoo