Clear Film Tiny Tantrum by Lowe Singapore

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Tiny Tantrum

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Industry Shampoos
Media Film
Market Singapore
Agency Lowe Singapore
Executive Creative Director Erick Rosa, Madhu Noorani
Creative Director Daniel Kee, Ang Sheng Jin
Art Director Andrew Ho, Alex Tan, Ang Sheng Jin
Copywriter Daniel Kee
Production Bullet
Director James Teh
Released December 2016


Spikes Asia 2017
Film Fast Moving Consumer Goods Silver Spike Campaign

Credits & Description

Client: Unilever (Clear)
Agency: Mullenlowe Singapore, Singapore
Entrant: Mullenlowe Singapore, Singapore
Idea Creation: Mullenlowe Singapore, Singapore
Production: Bullet Bangkok, Thailand
Production 2: The Post Bangkok Bangkok, Thailand
Production 3: Yessian New York, Usa
Production 4: Omg! Bangkok, Thailand
Executive Creative Director: Madhu Noorani (Mullenlowe Lintas Group)
Executive Creative Director: Erick Rosa (Mullenlowe Singapore)
Creative Director: Daniel Kee (Mullenlowe Singapore)
Creative Director: Ang Sheng Jin (Mullenlowe Singapore)
Art Director: Andrew Ho (Mullenlowe Singapore)
Art Director: Ang Sheng Jin (Mullenlowe Singapore)
Art Director: Alex Tan (Mullenlowe Singapore)
Copywriter: Daniel Kee (Mullenlowe Singapore)
Agency Producer: Fuzzy Abideen (Mullenlowe Singapore)
Global Account Director: Subarna Prabhakar (Mullenlowe Singapore)
Account Director: Sara Templeman (Mullenlowe Singapore)
Account Manager: Rosa Trinh (Mullenlowe Singapore)
Global Planner: Kunal Joshi (Mullenlowe Singapore)
Director: James Teh (Bullet Bangkok)
Executive Producer: Thananath Songchaikul (Bullet Bangkok)
Post Producer: Nuio Suthirawattananon (Bullet Bangkok)
Executive Producer: Aoy Rungphet Nawangoen (Omg! Bangkok)
Offline Editor: Adam Hussey (Omg! Bangkok)
Online Editor: Brian So (Post Bangkok)
Colourist: Zairi Mohd (Post Bangkok)
Executive Producer (Music & Sound): Brian Yessian (Yessian New York)
Music Composer: Mike Dragovic (Yessian New York)
Sound Designer: Weston Fonger (Yessian New York)
Brief Explanation
It takes place in a Butoh-like world. All is dark. In one corner, a little boy, in white, glowers, heaves – you feel his childish frustration building. Nursery sounds begin to distort. Finally he erupts. Into a fist-swinging, limb-flailing, scream-fuelled tantrum. The music grows frantic. He is unstoppable. You would feel for his mother. We flinch. We cower. We begin our retreat. As the camera flies away from the scene, things soon come into perspective. The white against black. Dandruff on a head of hair. “Stress causes dandruff,” explains the titles. CLEAR! – shouts the solution, as the bottle blots out the problem.