Cleartrip Film EVERY TRIP HAS A PURPOSE by Publicis Capital Delhi

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EVERY TRIP HAS A PURPOSE

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Industry Transport, travel & tourism, Travel Agencies, Tour Operators & Travel Services
Media Film
Market India
Agency Publicis Capital Delhi
Director Bauddhayan Mukherji
Creative Director Tanuja Goyal
Art Director Ayan Das
Copywriter Emmanuel Upputuru, Seby John, Tanuja Goyal
Producer Supratik Datta
Account Supervisor Gunjan Malhotra
Editor Sanchari Das Mollick
Production Little Lamb Films
Released January 2011

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: CLEARTRIP TRAVEL SERVICES
Product/Service: ONLINE TRAVEL PORTAL
Agency: PUBLICIS CAPITAL
Production Company: LITTLE LAMB FILMS, Mumbai, INDIA
Date of First Appearance: Jan 12 2011
Chief Creative Officer: Emmanuel Upputuru
Creative Director: Emmanuel Upputuru/Tanuja Goyal
Copywriter: Emmanuel Upputuru/Tanuja Goyal/Seby John
Art Director: Ayan Das
Account Supervisor: Gunjan Malhotra
Advertiser's Supervisor: Neeraj Seth
Producer: Supratik Datta
Director: Bauddhayan Mukherji
Editor: Sanchari Das Mollick
Sound Design/Arrangement: Rajiv Kenkre
Post Production: Pixion Studios Mumbai
Music: Vipin Mishra/Rahul Bhat
Planner: Anirban Mozumdar
Director Of Photography: Surjodeep Ghosh
Other Credits: Surya Balakrishnan/Naveen Pun/Priyanka More/Luke Sydney

English Description
The client, the agency and a production house travelled across the four corners of India asking travelers a question: what’s the purpose of their travel.

We got over 200 responses. We chose the best reasons why people travel and cut into a 75 seconder spot. The result: probably the world’s first unscripted TV commercial.