School Bus by Clarity Coverdale Fury for ClearWay Minnesota

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School Bus

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Industry Anti-smoking
Media Film
Market United States
Agency Clarity Coverdale Fury
Director Josh Thacker, Mat Humphry
Executive Creative Director Jac Coverdale
Art Director Madesyn Kimball, Dan Linnehan
Copywriter Jerry Fury
Released December 2012

Credits & Description

The perception of most people is that now that smoking is no longer allowed in bars and restaurants the problem is pretty much taken care of.

Nothing could be further from the truth. Working with our longtime client, ClearWay Minnesota, we created a tough bare-knuckle campaign to show how harmful and dangerous tobacco is. In an all-out totally integrated multi-media campaign, we're demonstrating how big a problem tobacco is for our state's youth, health, and budget.

Category: Health & safety
Client: ClearWay Minnesota
Agency: Clarity Coverdale Fury
Country: United States of America
Director: Josh Thacker
Director: Mat Humphry
Executive Creative Director: Jac Coverdale
Creative Director: Jerry Fury
Art Director: Madesyn Kimball
Art Director: Dan Linnehan
Copywriter: Jerry Fury
Agency Producer: Jenee Schmidt