Clorox Film Classroom by FCB West San Francisco

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Industry Cleaning Products, Detergents & Wood protectors
Media Film
Market United States
Agency FCB West San Francisco
Chief Creative Officer Karin Onsager-Birch
Associate Creative Director Colin Mitchell
Senior Art Director Juliana Ardilla
Creative Fred Levron
Production Reset

Director Ian Pons Jewell
Released July 2017

Credits & Description

Category: House, Garden, Pets
Brand: Clorox
Media: TV
Country: USA
Lead Agency: FCB West
Chief Creative Officer: Karin Onsager-Birch
Associate Creative Director: Colin Mitchell
Senior Art Director: Juliana Ardilla
Worldwide Creative Partner: Fred Levron
Chief Strategy Officer: Simon White
Planning Director: Ryan Riley
EVP, Management Director: Cary Pierce
SVP, Management Director: Sue Redington
SVP, Management Director: Gwen Hammes
VP, Account Director: Sara Wallace
Senior Account Executive: Courtney Whiting
Account Executive: Raisa Callazo
VP, Director of Integrated Production: Elizabeth Morse
Post Producer: El Goco
Director of Business Affairs: Mary Marhula


Hispanic Market Agency: Alma
Creative Director: David Alvarez
Creative Director: Juan Camilo Valdivieso
Group Business Director: Maria Carolina Reimpell
Senior Brand Executive: Viviana Bustillo
Integrated Producer: Rafael Sanchez

Production Company: RESET
Director: Ian Pons Jewell
Executive Producer: Deannie O’Neal
Line Producer: Ahnee Boyd
Director of Photography: Mauro Chiarello

Post Production: Whitehouse
Executive Producer: Joni Williamson
Producer: Jen Mersis
Editor: Tobias Suhm
Assist Editors: Max Holste, Nick Diliberto

VFX/Online/Color: The Mill, Chicago
Producer: Natalie Ksiazek
Lead Flame Artist: Jamie Beckwith
Flame Assist: Alison Bloom
Colorists: Luke Morrison/Mikey Pehanich

Animation: Woodshop

Music: Music Orange
Sound Design: Tim Harrison – Aumeta
Mix: One Union
Engineer: Joaby Deal
Date: July, 2017
Description:
A clean desk means a clear mind. Greater focus. Happier students. Fewer sick days.
Clean turns a desk into a stadium, a theater, an escape.
We celebrate this message - and the back to school season - by pairing the moment of a desk being disinfected with fun and playful childhood moments, which happen afterwards at that desk. A healthy classroom is the beginning. What comes next is everything.