Clorox Film Clean Matters by FCB West San Francisco

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Clean Matters

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Industry Cleaning Products, Detergents & Wood protectors, Washing powders & Detergents
Media Film
Market United States
Agency FCB West San Francisco
Chief Creative Officer Karin Onsager-Birch
Creative Director Rodrigo Linhares
Senior Art Director Juliana Ardilla
Production Park Pictures
Director The Mercadantes
Released September 2017

Credits & Description

Client: Clorox
Agency: FCB
Chief Creative Officer: Karin Onsager-Birch
Creative Director: Rodrigo Linhares
Senior Art Director: Juliana Ardilla
Chief Strategy Officer: Simon White
Planning Director: Ryan Riley
EVP, Management Director: Cary Pierce
SVP, Management Director: Sue Redington
SVP, Management Director: Gwen Hammes
VP, Account Director: Sara Wallace
Senior Account Executive: Courtney Whiting
Account Executive: Raisa Callazo
VP, Director of Integrated Production: Elizabeth Morse
Broadcast Producer: Elizabeth O’Toole
Director of Business Affairs: Mary Marhula
Production Company: Park Pictures
Director: The Mercadantes
Executive Producer: Scott Howard
Line Producer: Colin Moran
DP: Daniel Mercadante
Post Production: Cartel
Producer: Greer Bratschie/Ali Reed
Editor: Leo Scott
Assist Editors: Matt Berardi
Lead Flame Artist: Jamie Beckwith/Wes Waldron
Color: Stefan Sonnenfeld, Company3
Audio: Kim B. Christensen, Noises Digital (sound design and mix)
Published: October 2017
FCB West for Clorox that is launching this week called “Clean Matters.” Please see below for a link to the creative assets – including one 90-second video and two 15- second features, as well as three screen shots – in addition to more information about the campaign:
Called “Clean Matters,” this is a new brand purpose launch in which Clorox champions a cleaner world where people thrive. The campaign, by FCB West, aims to shift consumers’ perception from thinking about cleaning as getting rid of dirt and mess to the start of everything. Clean, in fact, isn’t the opposite of dirty, but the start of new possibilities and a transformative way of living.
For example, whether it’s a clean space to work, a germ-free table to feed one’s family, fresh sheets to sleep or pure water to drink, clean creates environments where we thrive as healthier and more vibrant version of ourselves.
The campaign began on Monday, Sept. 25, with a brand film, “Clean Matters,” that launched during the fall premiere of NBC’s The Voice. The campaign will expand to include creative and messaging in cinemas and on TV, digital and Clorox-owned channels, including its corporate blog.