Co-operative Bank Film SUE BEADLE by Euro Rscg London

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Industry Retail, Distribution & Rental companies
Media Film
Market United Kingdom
Agency Euro Rscg London
Released October 2000


IPA Effectiveness Awards 2000
The Winners - Best New Client Award

Credits & Description

Co-op Food Retail stores have seen a fundamental reversal of fortunes over the last three years. A new positioning communicated through a compelling and distinctive advertising campaign led to significant improvements in brand awareness, image and personality. A pattern of sales, share and profit decline has also been reversed since the campaign broke, with a demonstrable linkage between advertising and all three of these effects.
Title "Sue Beadle"
Agency Euro RSCG London
City London
Advertiser CWS Retail
Brand Name CO-OP
Product Name Retail
Business Sector Retail, Distribution & Restaurants
Country of Production United Kingdom
Language English
Type Television
Tagline It's a family thing.