Coalition for Better Ads Film Adsafety by Dankook University


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Industry Software & Multimedia Productions, SaaS
Media Film
Market South Korea
Agency Dankook University
Creative Director Doohee Hong
Art Director Gayoung Kim, Daeun Lee
Released April 2017

Credits & Description

Category: Electronics, Technology
Media: Digital
Brand: Coalition for Better Ads
Agency: Dankook University
Geo: South Korea
Advertising Agency: Dankook University, Yongin-si, South Korea
Creative Director: Doohee Hong
Art Directors: Gayoung Kim, Daeun Lee
Published: April 2017
'Adsafety' helps prevent unhealthy contents through Google's artificial intelligence that identifies images including video. AI exposes public service ads which is contrasting to unhealthy images. Public service ads are posted not only on YouTube but also in the ad space exposed on the website. Users will recognize critical aspects of the content, whether they intended to view it or not.