Catch by Wieden + Kennedy Portland for Coca-cola

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Industry Soft Drinks
Media Film
Market United States
Agency Wieden + Kennedy Portland
Director David Scott
Executive Creative Director Susan Hoffman, Iain Tait, Matt O'rourke, Mark Fitzloff
Creative Director Jeff Gillette, Hal Curtis
Art Director Chris Thurman
Copywriter Heather Ryder
Producer Georgie Uppington
Account Supervisor Gene Willis
Editor David Scott
Production Animal Logic
Released February 2012

Awards

The A-List Awards Hollywood 2013
Moving Image Advertising Digital/Interactive (Non-Alcoholic) Bronze

Credits & Description

Category: Animation
Advertiser: COCA-COLA
Product/Service: COCA-COLA CLASSIC
Agency: WIEDEN+KENNEDY
Production Company: ANIMAL LOGIC, Sydney, New York, Leamington Spa, AUSTRALIA, USA, UNITED KINGDOM
Production Company: FRAMESTORE, Sydney, New York, Leamington Spa, AUSTRALIA, USA, UNITED KINGDOM
Production Company: BLITZ GAMES, Sydney, New York, Leamington Spa, AUSTRALIA, USA, UNITED KINGDOM
Chief Creative Officer: Dan Wieden
Executive Creative Director: Susan Hoffman/Mark Fitzloff/Iain Tait
Creative Director: Hal Curtis/Jeff Gillette
Copywriter: Heather Ryder
Art Director: Chris Thurman
Agency Producer: Lindsay Reed/Kate Leo
Account Supervisor: Gene Willis
Advertiser's Supervisor: Pio Schunker
Producer: Georgie Uppington
Director: David Scott
Editor: David Scott
Sound Studio: Hearby
Sound Design/Arrangement: Barking Owl
Post Production: N/A
Animation: Animal Logic
Cameraman: N/A
Music: Beethoven 5th
Account Manager: Courtney Trull
Planner: Ernest Kim/Nicole Brandell/Dave Burg/Seth Coffrin
Production Designer: David Scott
Special Effects Computer Graphics: Animal Logic
Cinematographer: N/A
Director Of Photography: N/A
EditingCompany: Animal Logic
ProductionManager: Sandra Mondange/Julie Podolski
Account Manager: Courtney Trull
Planner: Ernest Kim/Nicole Brandell/Dave Burg/Seth Coffrin
Production Designer: David Scott
Special Effects/Computer Graphics: Animal Logic
Cinematographer: N/A
Director Of Photography: N/A
Editing Company: Animal Logic
Other Credits: Framestore/Blitz

English Description
When we were asked to bring Coca-Cola’s Polar Bears back for Super Bowl XLVI, we updated not only the bears themselves but also our approach to Super Bowl advertising.

We created a digital-first integrated campaign that had the animated Polar Bears rooting for opposing teams and reacting to the game, live.

When our television spots aired, they also appeared to be reacting to the game. Multiple versions were produced and aired based on how the game was going.

The Film titled Catch was done by Wieden + Kennedy Portland advertising agency for Coca-cola in United States. It was released in Feb 2012.