Coca-cola: CHOIR by Santo Buenos Aires for Coca-cola

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Industry Soft Drinks
Media Film
Market Argentina
Agency Santo Buenos Aires
Director Pucho Mentasti, Direction Assistant
Art Director Maximiliano Anselmo
Copywriter Sebastian Wilhelm, Matias Ballada De Saint Robert
Producer Executive Producer Of Media Arts, Alejandro Lanezan
Account Supervisor Ignacio Diez
Editor Lorenzo Bombicci
Production BLUE Buenos Aires
Production Bleed Vfx
Released June 2011

Awards

Cannes Lions 2011
Film Lions Corporate Image Silver

Credits & Description

Type of Entry: Product & Service
Category: Corporate Image
Title: CHOIR
Advertiser/Client: COCA-COLA
Product/Service: CULTURAL RELEVANCE
Entrant Company: SANTO Buenos Aires, ARGENTINA
Advertising Agency: SANTO Buenos Aires, ARGENTINA
Executive Creative Director: Sebastián Wilhelm/Maximiliano Anselmo
Creative Director: Matias Ballada
Art Director: Maximiliano Anselmo
Copywriter: Sebastián Wilhelm/Matias Ballada
Agency Producer: José Bustos/Alejandro Faldutti/Marcelo Kelez
Account Manager: Sheila Suaya
Account Supervisor: Ignacio Diez
Production Company: BLUE Buenos Aires, ARGENTINA
Director: Pucho Mentasti/Direction Assistant: Watta Fernandez
Producer: Alejandro Lanezan/Executive Producer: Gonzalo Fontana
Editor: Lorenzo Bombicci
Music: Artist/Title: Avatar Studio/Papa Music/Ypc Young People Chorus De Ny
Animation: Notdeaf Sound Design - Diego J. Arancibia
Post Production: Bleed Vfx

Brief Explanation:
Here’s Coca-Cola celebrating along with Santo its 125th year, and once again, we are guilty of naivety. We believe that, even today, the world is not far from the world that we dream of. In fact we are so naïve about thinking this way, that we decided to carry out an investigation to evaluate just how justified our reasons to believe in a better world were. We are proud to present to you "Choir", created by Santo for Coca-Cola Latin America and their new communications platform: “REASONS TO BELIEVE IN A BETTER WORLD”.

The Film titled Coca-cola: CHOIR was done by Santo Buenos Aires advertising agency for Coca-cola in Argentina. It was released in Jun 2011.