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Industry Soft Drinks
Media Television & Cinema
Market United States
Agency Hungry Man
Agency The Mill
Executive Creative Director Susan Hoffman Matt O'rourke
Agency Wieden + Kennedy Portland
Executive Creative Director Mark Fitzloff
Service Agency Company 3
Released January 2013

Credits & Description

Category: Drinks, non-alcoholic
Brand: Coca-Cola
Agency: Wieden + Kennedy Portland
Country: United States of America
Coca-Cola is back in the Super Bowl, and this year the brand is putting its fans in charge. Join a new cast of charactersâthe Cowboys, Badlanders and Showgirlsâas they battle in a hot, sweltering desert for ice-cold refreshment. Vote to help decide who wins, which will determine what spot is unveiled at the very end of the game. Agency: Wieden + Kennedy Portland
Category: Drinks, non-alcoholic
Client: Coca-Cola
Agency: Wieden + Kennedy Portland
Country: United States of America
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Title Mirage
Agency Biz Affairs contact Cindy Lewellen
Format (length) TV :60 and 4x:30
Launch date 1/23/13 (pre-Super Bowl)
- PRODUCTION CREDITS -
Wieden+Kennedy
Synopsis of TV spot Four film genres wander lost and thirsty in the desert when they stumble upon the ultimate salvation of their thirst – an ice cold Coke. Is it a Mirage? A real bottle of delicious Coke? And who will be the first to reach it?
Creative Directors Hal Curtis, Jeff Gillette, Kevin Jones
Copywriter Laddie Peterson
Art Director James Moslander
Senior Agency Producer Erika Madison
Account Supervisor Brian Mead
Production Company Hungry Man
Director Bryan Buckley
Executive Producer Dan Duffy
Line Producer Mino Jarjoura
Director of Photography Scott Henriksen
Production Designer David Skinner
Costume Designer Moira Meyer
Production Supervisor Josh Rothfeld
Editorial Joint
Editor – 60 and 30s Tommy Harden
Editor – Teaser and Sabotages Nicholas Davis
Editor – Sabotages Katie Turinksi
Post Executive Producer Patty Brebner
Post Producer Ryan Shanholtzer
Assistant Editor Steve Sprinkel
Telecine Company 3
Colorist Siggy Ferstl
Telecine Producer Matt Moran
Visual Effects The Mill, Los Angeles
Executive Producer Sue Troyan
VFX CD/Shoot Supervisor Phil Crowe
VFX Producer Enca Kaul, Gabriel Libitsky
2D Lead Tim Bird
3D Lead David Hackett
2D Artists Steve Cokonis, Becky Porter, Joy Tiernan, Elad Offer, Gizmo Rivera, Ed Laag, Dag Ivarsoy, Remedy Huynh, Kevin Flores
3D Artists Nick Lines, James Ma, Tom Graham, Phil Mayer
3D Matte Painters Andy Wheater, Jason Dunn, Shannon Burkley, Thom Price, Justin Wentz, Gottfried Eder
Design/Art Support Scott Wilson, Clarice Chin
Music/Sound Design Stimmüng
Composer/Arranger (Mirage 60/30) Robert Miller
Song Scheherazade by Rimsky-Korsakov, Samson and Delilah ‘Bacchanale’ by Saint-Saëns
Composer (Mirage Finales) Jimmy Haun
Sound Designer Gus Koven
Assistant Sound Designer William Flynn
Executive Producer Ceinwyn Clark
Mix Eleven
Mixer Jeff Payne
Executive Producer Caroline O’Sullivan

The TV Commercial titled Coke Chase: Mirage was done by Hungry Man, The Mill, Wieden + Kennedy Portland advertising agencies for Coca-cola in United States. It was released in Jan 2013.