Coca-cola Film CRAZY FOR GOOD by Ogilvy Sao Paulo

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CRAZY FOR GOOD

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Industry Soft Drinks
Media Film
Market Brazil
Agency Ogilvy Sao Paulo
Director Henry Alex-Rubin
Executive Creative Director Roberto Fernandez, Paco Conde, Roberto Fernandez David
Creative Director Fred Saldanha, Claudio Lima
Art Director Fernando Reis, Douglas Kozonoe
Copywriter Fred Saldanha, Leandro Custo - Beto Cocito, Tiago Meloni, Marcelo Padoca Lima
Producer Krystn Wagenberg
Account Supervisor Gabriela Malta
Editor Saar Klein
Released May 2013

Awards

Cannes Lions 2013
Film Lions Product & Service; Corporate Image Bronze

Credits & Description

Type of entry: Product & Service
Category: Corporate Image
Advertiser: COCA-COLA COMPANY
Product/Service: COCA-COLA GLOBAL CAMPAIGN
Agency: OGILVY BRASIL São Paulo, BRAZIL
Chief Creative Officer: Anselmo Ramos/Gaston Bigio
Executive Creative Director: Paco Conde/Roberto Fernandez
Creative Director: Claudio Lima/Fred Saldanha
Copywriter: Fred Saldanha/Marcelo Padoca/Beto Cocito
Art Director: Douglas Kozonoe/Fernando Reis
Agency Producer: Veronica Beach
Account Supervisor: Gabriela Malta
Advertiser's Supervisor: Alejandro Mélcon
Producer: Krystn Wagenberg
Director: Henry-Alex Rubin
Editor: Saar Klein
Sound Design/Arrangement: Heard City
Post Production: Lisa Barnable
Animation: Fergus Mccall
Music: Josh Ralph
Account Manager: Luis Carlos Franco/Ana Paula Perdigão
Planner: Nazia Du Bois
Cinematographer: Drew Santarsiero
Director Of Photography: Antonio Paladino
Editing Company: Lost Planet
Other Credits: Alessandra Lacorazza/Jacks Genega/Fergus Mccall/Philip Loeb
Brief Explanation
95% of us believe we need to start being kinder to each other for a world to become a better place. So we decided to celebrate the genuinely kind people out there. We realized that in a world full of unkindness, people who are kind to strangers are considered crazy. So we thought 'well, then, let's all be crazy'. These are true stories about the world's crazy/kind people. Because they're the ones who make the world a happier place.