Coca-cola Film HAND REVOLT by Coca-cola Company

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HAND REVOLT

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Industry Soft Drinks
Media Film
Market France
Agency Coca-cola Company
Director Rob Cohen
Copywriter Corey G. May, Dooma Wendschuh
Editor Jonathan Shaw
Production Sekretagent Productions
Released October 2010

Credits & Description

Category: Internet Film
Advertiser: COCA-COLA
Product/Service: COCA-COLA
Agency: THE COCA-COLA CONTENT FACTORY
Production Company: SEKRETAGENT PRODUCTIONS, Los Angeles , USA
Date of First Appearance: Oct 13 2010
Chief Creative Officer: Stafford Green/The Coca-Cola Company
Copywriter: Corey G. May/Dooma Wendschuh
Agency Producer: Dooma Wendschuh/Sekretagent Productions
Director: Rob Cohen
Editor: Jonathan Shaw
Sound Design/Arrangement: Subtractive/Inc./Santa Monica/Ca

English Description
Our internal creative team, The Coca-Cola Content Factory, wanted to expand it's "live positively" recycling message to males 18-24. We knew we could not create your standard corporate film to reach this target. Stuffy does not work, and besides that, we wanted to have some fun with our production partner, Sekretagent, based in LA.

If the "Moment of Truth" for purchase occurs when the consumer reachs for a Coke, the recycling moment of truth is when that 20 year old's hand drops the bottle on the ground, in the basket, or in the recycling container. We wanted people to think about this moment, to focus on it.

To save money, expand the fun, and demonstrate the global message, several of the actors in the film are actually Coca-Cola employees and spouses.

This work is part of the larger partnership between our European Public Affairs team and Marketing - a union driven by our Content Factory.