Works » Coca-cola

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Industry Soft Drinks
Media Television & Cinema
Market United States
Agency McCann New York
Director Roberto Malenotti
Creative Director Bill Backer
Art Director Harvey Gabor
Released May 2000

Credits & Description

Many consider the 1971 Coca-Cola "Hilltop" commercial as one of the most memorable advertisements of all time. The song made famous by the commercial inspired numerous renditions and translations, three top 40 records (two versions in 1971 and one in 1998), and an overwhelming reaction from thousands of consumers thanking Coke for releasing such a simple yet powerful message.

Creative Director: Bill Backer
Art Director: Harvey Gabor
Director: Roberto Malenotti
Agency Producer: Phil Messina
Music: Billy Davis, Roger Cook, Roger Greenaway, Bill Backer

The TV Commercial titled Hilltop was done by McCann New York advertising agency for Coca-cola in United States. It was released in May 2000.