Open Summer by Wieden + Kennedy Portland for Coca-cola

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Open Summer

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Industry Soft Drinks
Media Film
Market United States
Agency Wieden + Kennedy Portland
Director Emmanuel Lubezki
Executive Creative Director Susan Hoffman, Matt O'rourke, Joe Staples
Creative Director Kevin Jones, Jeff Gillette, Hal Curtis
Art Director Max Erdenberger
Copywriter Shaine Edwards
Producer Jessica Locke, Endy Hedman, Matt Moran, Jennifer Fiske, Hayley Goggin Avila
Editor Russell Icke - The Whitehouse
Production Park Pictures
Service Agency A52 USA
Service Agency Company 3
Released May 2013

Credits & Description

The signs of summer are unmistakable. Shirt collars unbutton, covers come off of swimming pools and barbecues, and mouths open to laugh and smile. Everything and everyone feels open for warm weather and long days of sunshine. Coke already plays a role in summer funâand now their goal is to take it to the next level. TV. Online at cokesummer.com, users are given even more inspiration to open summer with an interactive video. Scenes throughout the video open into immersive, iconic summer moments where users can access summertime offers. The campaign extends to radio, OOH and social channels, where Coke provide even more motivation to get outside. Agency: Wieden+Kennedy Portland.
Category: Drinks, non-alcoholic
Client: Coca-Cola
Agency: Wieden + Kennedy Portland
Production: Park Pictures
Country: United States of America
Director: Emmanuel Lubezki
Executive Creative Director: Joe Staples
Executive Creative Director: Susan Hoffman
Creative Director: Hal Curtis
Creative Director: JEFF GILLETTE
Creative Director: Kevin Jones
Art Director: Max Erdenberger
Copywriter: Shaine Edwards
Producer: Hayley Goggin
Producer: Endy Hedman
Producer: Jennifer Fiske
Executive Producer: Mary Ann Marino
DoP: Emmanuel Lubezki
Account Team: Margaret Kendall
Head of Production: Ben Grylewicz
Line Producer: Valerie Romer
2nd unit DP: Paula Huidobro
Editorial Company: Whitehouse and Joint
Editor: Russell Icke (Whitehouse)
Asst. Editor: Eric Hill (Joint) / Brandon Porter (Whitehouse)
Post Producer: Lauren Pullano (Joint)
Post Executive Producer: Lynne Mannino (Whitehouse) / Patty Brebner (Joint)
Company: Company 3
Colorist: Siggy Ferstl
Producer: Matt Moran
VFX Company: A52
Executive Producer: Megan Meloth
Lead Flame Artist: Andy Bate
VFX Producer: Jamie McBriety
Titles/Graphics: Brand New School
Music+Sound Company: Joint
Sound Designer: Eric Hill
Song: "You are my sunshine" by Stine J.
Mix Company: Lime
Mixer: Sam Casas
Assistant: Tom Paolantonio
Producer: Jessica Locke