Coca-cola Film Pool Boy by Santo Buenos Aires

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Pool Boy

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Industry Soft Drinks
Media Film
Market Argentina
Agency Santo Buenos Aires
Creative Director Sebastian Wilhelm, Pablo Minces, Maxi Anselmo
Art Director Maxi Anselmo
Production Landia
Director Andy Fogwill
Released March 2017


Cannes Lions 2017
Film TV / Cinema Film: Non-Alcoholic Drinks Bronze Lion

Credits & Description

Title: Poolboy
Media: TV
Category: Drinks, non-alcoholic
Client: Coca-Cola
Agency: Santo, Buenos Aires
Country: Argentina
Creative Directors: Sebastian Wilhelm, Maxi Anselmo, Pablo Minces
Art Director: Maxi Anselmo
Director of Photography: Jose Luis Garcia
Production Company: Landia, Buenos Aires
Director: Andy Fogwill
General Creative Director: Maximiliano Anselmo (Santo Buenos Aires)
General Creative Director: Sebastián Wilhelm (Santo Buenos Aires)
General Creative Director: Pablo Minces (Santo Buenos Aires)
Account Director: Florencia Spinetta (Santo Buenos Aires)
Account Supervisor: Sabrina Santos (Santo Buenos Aires)
Agency Producer: Leandro Sussman (Santo Buenos Aires)
Date: March, 2017
Nothing refreshes like an ice cold Coca-Cola on a hot day. This is especially the case for this story, which features a wild race between two sibling to offer the household Pool Boy a Coca-Cola and quench his thirst. To their surprise, someone else may just get there first. #TasteTheFeeling