Coca-cola Film REINCARNATION by Publicis Conseil Paris

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REINCARNATION

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Industry Soft Drinks
Media Film
Market France
Agency Publicis Conseil Paris
Director Hervé De Crecy, Francois Alaux
Art Director Mathieu Degryse Et Yves-Eric Deboey
Producer Christine Guilbaudeau
Account Supervisor Cecile Lejeune Sylvain Lierre
Production Irene
Released April 2011

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: COCA-COLA
Product/Service: COCA-COLA
Agency: PUBLICIS CONSEIL
Production Company: IRENE, Paris, FRANCE
Date of First Appearance: Apr 17 2011
Chief Creative Officer: Olivier Altmann
Copywriter: Mathieu Degryse
Art Director: Yves-Eric Deboey
Agency Producer: Pierre Marcus (Wam)
Account Supervisor: Cecile Lejeune
Advertiser's Supervisor: Mercedes Sgobba/Pauline Dumeste/Olivier Gachet
Producer: Christine Guilbaudeau
Director: Herve De Crecy/Francois Alaux
Sound Design/Arrangement: Laurent Favard/Boris Nicou (Wam)
Post Production: Elise Dutartre (Irene)/Jean-Francois Fontaine (Machine Molle)
Account Manager: Florence Bridier/Paule Hermabessiere
Director Of Photography: Trent Opalach
Other Credits: Tv Producer (Wam) : Pierre Marcus/Timothe Rosenberg

English Description
The large Coca-Cola bottle really wanted to be like its small bottle version in glass, iconic symbol of the brand. So it decided to take charge of its own destiny and set off all alone on a quest to be recycled. Thanks to its determination and a little bit of luck, it got its wish and succeeded at last in having the same shape as its role model.