Coca-cola Film THE FRIENDSHIP MACHINE by Ogilvy & Mather Buenos Aires

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THE FRIENDSHIP MACHINE

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Industry Soft Drinks
Media Film
Market Argentina
Agency Ogilvy & Mather Buenos Aires
Director Fernando Pitta
Executive Creative Director Gaston Bigio
Creative Director Javier Mentasti, Maximiliano Maddalena, Christian Camean, Ignacio Ferioli
Art Director Ignacio Flotta – Nicolás Vara.
PR Pimba
Released April 2011

Credits & Description

Category: Internet Film
Advertiser: COCA-COLA
Product/Service: COCA-COLA
Agency: OGILVY ARGENTINA
Production Company: PIMBA, Buenos Aires, ARGENTINA
Date of First Appearance: Apr 15 2011
Executive Creative Director: Gaston Bigio
Creative Director: Javier Mentasti/Ignacio Ferioli
Copywriter: Nicolas Vara
Art Director: Ignacio Flotta
Agency Producer: Jose Cardelli (Ogilvy Action Yunes)
Director: Fernando Pitta
Account Manager: Karina Aiello (Ogilvy Action Yunes)/Guadalupe Acuña/Natalia Noya.
Planner: Head Of Art: Jonathan Gurvit/General Planning Director: Julieta Rey
Other Credits: Post Production: Barraca Post/ La Sociedad Post

English Description
The Coca-Cola Friendship Machine was born to celebrate Friend’s Day in Latin America. This particular machine offered two Coke bottles for the price of one and was 3.5 meters tall so friends had to cooperate with each other in order to get money into the machine slot.