|Agency||Wieden + Kennedy Amsterdam|
|Art Director||Mathew Jerrett|
|Clio Awards 2012|
Credits & Description
A longtime champion of happiness, Coca-Cola has always tried to express a refreshingly positive view of the world, bringing us, among others, “Enjoy Life” (1924), the creation of the Coca-Cola Santa Claus (1931), and more recently “Open Happiness” (2009). The latest instalment of the Emmy & TIME nominated Happiness Factory series, The Great Happyfication is an all-singing, all-dancing six-minute animation that distills the secrets of happiness. “The brief was huge. We wanted to make the happiest 6 and a half minutes in film. No half measures. We also wanted to get the world singing the Coca-Cola 5 notes”, says Jonathan Mildenhall, VP Global Advertising Strategy & Content Excellence of Coca-Cola. “I am absolutely delighted with the work from W+K, Psyop and Human. This is a partnership that has steered the direction of Happiness Factory for the last six years. In truth the work just keeps on getting better and better. Rather like drinking a bottle of ice cold Coke, you just never want it to end.” Created by the people who brought you the Happiness Factory, advertising agency Wieden+Kennedy Amsterdam, animation and design studio Psyop and music company Human, the Great Happyfication is set across the epic landscapes of said Factory. Viewers are guided through the film by narrator Pete, a wham-bam-magic-man, and Wendy, the most enthusiastic cheerleader you will ever meet, meeting a glamorous trio of penguins, kissy puppies and a mortar man along the way. Mark Bernath, Executive Creative Director at Wieden+Kennedy Amsterdam comments "Coke doesn't want to keep all of its formulas a secret. In fact, when it comes to how to be happy, the brand is more than ready to sing from the rooftops about it. We created The Great Happyfication as a musical celebration of the tenets of happiness, and we hope people feel good just from watching it." Launched at the World of Coca-Cola attraction in Atlanta in June, the Great Happyfication will premiered on the global stage on Facebook at 3pm GMT / 10am EDT today to over 34 million of Coca-Cola’s Facebook fans, and will be supported by seeding and social media.