Coca-cola Film WALLET by McCann Worldgroup Lima

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WALLET

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Industry Soft Drinks
Media Film
Market Peru
Agency McCann Worldgroup Lima
Creative Director Nicolas Romano
Art Director Ricardo Toyohama
Copywriter Giacomo Ferruzo
Account Supervisor Rocio Moyano
Editor Alejandro Ugas
Production La Formula
Released April 2011

Credits & Description

Category: Internet Film
Advertiser: COCA-COLA
Product/Service: COCA-COLA
Agency: McCANN ERICKSON PERU
Production Company: LA FORMULA, Miraflores, PERU
Date of First Appearance: Apr 27 2011
Chief Creative Officer: Ricardo Mares/Mauricio Fernandez-Maldonado
Creative Director: Nicolás Romanó
Copywriter: Giacomo Ferruzo
Art Director: Ricardo Toyohama
Agency Producer: Angelo Franceschi
Account Supervisor: Rocio Moyano
Director: Alejandro Ugas
Editor: Alejandro Ugas
Cameraman: Alejandro Ugas
Music: Sonica
Account Manager: Andrea Roselló
Planner: Miguel Bulnes/Rodrigo Revoredo

English Description
This year Coca-Cola turns 125 years old and worldwide campaings are celebrating the ocassion. In Peru, as in other countries, the commercial “Chorus” was shown in Cable and local TV, complemented with a Press, Outdoor and Media campaigns. We decided to go a step further and take the message to the Web. We produced a video, in a candid camera format, to try and prove the honesty of peruvians, in a time when bad news are more frequent than god ones, this had to be one of the good ones.
3 days alter it was uploaded to YouTube, it reached more than 30,000 views, and today, 2 weeks alter that, it has reached 56,000. This was achieved with no support of any massive media, just Facebook, blogs and people seeking for reasons to relieve in a better World!