Coca-Cola Zero: Toe Tappy by Ogilvy & Mather New York, Ogilvy & Mather USA for Coca-cola

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Coca-Cola Zero: Toe Tappy

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Industry Soft Drinks
Media Film
Market United States
Agency Ogilvy & Mather New York
Agency Ogilvy & Mather USA
Chief Creative Officer Chris Garbutt
Creative Baptiste Clinet, Nicolas Lautier, Johnny Budden, Florian Bodet, Adam Kennedy, Brandon Rochon
Released June 2012

Credits & Description

Media: TV
Geo: United States
Category: Non-alcoholic drinks
Agency: Ogilvy
Brand: Coca-Cola Zero

Carmen Electra, celebrity blogger Perez Hilton, and choreographer JaQuel Knight (Beyonce’s “Single Ladies”) are furthering Toe Tappy creator Knucklehead’s story of possibility bringing the dance move to the masses with a fun take on the tutorial video, set to a tongue-in-cheek hip-hop track performed by James Davis.

Advertising Agency: Ogilvy & Mather, USA
Chief Creative Officer: Chris Garbutt
Creatives: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Adam Kennedy, Brandon Rochon, Johnny Budden
Executive Director / Head of Brand Content & Digital: Fred Levron
Strategy: Marc-Antoine Jarry, Hadi Zabad
Head Agency Producer: Laure Bayle
Agency Producers: Caroline Petrucelli, Joanne Laplante, Gwenn Hardouin, Evelyne Callot
Music: Dan Kuypers, Music Dealers
WW Managing Director: Philip Heimann
Global Business Director: Tonya Fossey
Account Management: Ben Messiaen, Anne-Sophie Carbo, Romain Touati, François Phan