|Industry||Breakfast Cereals & Flakes|
|Agency||Leo Burnett London|
|IPA Effectiveness Awards 2000|
Credits & Description
In 1999, a radical new interactive advertising campaign, with ground-breaking use of the Internet, was responsible for the sales recovery of Kellogg's Coco Pops. The name change to Kellogg's Choco Krispies was put to the vote.