Coco Pops Film COCO REFERENDUM by Leo Burnett London

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Industry Breakfast Cereals & Flakes
Media Film
Market United Kingdom
Agency Leo Burnett London
Released February 2001


IPA Effectiveness Awards 2000
The Winners 1-Star Winner

Credits & Description

In 1999, a radical new interactive advertising campaign, with ground-breaking use of the Internet, was responsible for the sales recovery of Kellogg's Coco Pops. The name change to Kellogg's Choco Krispies was put to the vote.

Kids chose Coco Pops.

The success of this campaign is demonstrated by the votes, almost one million, sustained sales recovery, up almost 18% over the year and the successful export of interactive advertising by Kellogg's to other European markets.
Title "Coco Referendum"
Agency Leo Burnett United Kingdom/London
City London
Advertiser Kellogg Company
Brand Name Kellogg's
Product Name Coco Pops
Business Sector Breakfast Cereals
Country of Production United Kingdom
Language English
Type Television
Length 32 seconds
Tagline Vote now.