Colorado Lottery Film Holiday Scratch and Holiday Raffle by Cactus

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Holiday Scratch and Holiday Raffle

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Industry Lottery & Gambling
Media Film
Market United States
Agency Cactus
Director Matt Pittroff
Associate Creative Director Brian Watson
Creative Director Norm Shearer
Art Director Sarah Riddle
Copywriter Elliot Nordstrom
Production Post Modern
Released December 2012

Credits & Description

Media: TV
Category: Games & Toys
Agency: Cactus
Brand: Colorado Lottery
Geo: Americas, United States
Advertising Agency: Cactus, Denver, USA
To promote the Colorado Lottery’s Holiday Scratch and Holiday Raffle, Cactus focused on the idea of when great gifts go bad. From the commitment that comes with a diamond ring to a life of bad hair and tight leather pants with an electric guitar, the campaign suggests that it is better to give the gift of possibility. With up to $500,000 in prizes, giving Holiday Scratch and Holiday Raffle from the Colorado Lottery could be the greatest gift you ever give.

Creative Director: Norm Shearer
Associate Creative Director: Brian Watson
Art Director: Sarah Riddle
Copywriter: Elliot Nordstrom
Spanish Translator / Copywriter: Gabriela Ocampo
Social Media Director: Mike Lee
Interactive Director: Kate Schmitz
Associate Interactive Producer: Laura Rich
Interactive Designer: Brianna Burton
Developer: Jonathan Troncoso
Flash Developer: Austin Lliteras
Broadcast Producer: Brooke Warren
TV Production Studio: Twist Films
Director: Matt Pittroff
Line Producer: Jamie Towns
Post: Post Modern