Man Therapy Film Man Therapy: Breathing by Cactus

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Man Therapy: Breathing

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Industry Public awareness
Media Film
Market United States
Agency Cactus
Editor Jason Sedmak
Production Post Modern Company
Released July 2012

Credits & Description

Carson J. Spencer Foundation for Suicide Prevention, Denver
The Anschutz Foundation, Denver
Colorado State Office of Suicide Prevention, Denver

Cactus, Denver
First program, first advertising for new clients

Normalize the idea of treatment for men’s depression.

Evaluates men’s need for, and directs them to, “gentlemental therapy.”

Support TV/online advertising:
One TV :30, Colorado cable networks
Three manly depression “health tip” Facebook videos

Strategic Dir.: Joe Conrad
ECD: Norm Shearer
AD: Jorge Lamora
CW: Elliot Nordstrom
Interactive Dir.: Kate Schmitz
Flash Developer: Joe Mease
Acct. Sup.: Amanda Stowell

Prod. Co.: Rehab, Denver
Dir.: Sean Leman
Prod.: Loretta Pollizzi
Casting Dir.: Sylvia Gregory

Post: Post Modern Company, Denver
Editor: Jason Sedmak

Sound: Rocky Mountain Recorders, Denver
Audio Engineer: Justin Davis

July 11