Man Therapy: Breathing by Cactus for Man Therapy

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Man Therapy: Breathing

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Industry Public awareness
Media Film
Market United States
Agency Cactus
Editor Jason Sedmak
Production Post Modern Company
Released July 2012

Credits & Description

Clients:
Carson J. Spencer Foundation for Suicide Prevention, Denver
The Anschutz Foundation, Denver
Colorado State Office of Suicide Prevention, Denver

Agency:
Cactus, Denver
First program, first advertising for new clients

Brief:
Normalize the idea of treatment for men’s depression.

Campaign/Program:
www.mantherapy.org
Evaluates men’s need for, and directs them to, “gentlemental therapy.”

Support TV/online advertising:
One TV :30, Colorado cable networks
Three manly depression “health tip” Facebook videos

Strategic Dir.: Joe Conrad
ECD: Norm Shearer
AD: Jorge Lamora
CW: Elliot Nordstrom
Interactive Dir.: Kate Schmitz
Flash Developer: Joe Mease
Acct. Sup.: Amanda Stowell

Prod. Co.: Rehab, Denver
Dir.: Sean Leman
Prod.: Loretta Pollizzi
Casting Dir.: Sylvia Gregory

Post: Post Modern Company, Denver
Editor: Jason Sedmak

Sound: Rocky Mountain Recorders, Denver
Audio Engineer: Justin Davis

Launches:
July 11