Columbia Crest Film Juan & Juan on High Tech by Copacino+Fujikado

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Juan & Juan on High Tech

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Industry Wine & Champagne
Media Film
Market United States
Agency Copacino+Fujikado
Chief Creative Officer Jim Copacino
Executive Creative Director Mike Hayward
Senior Art Director Andy Westbrock
Released June 2017

Credits & Description

Client: Columbia Crest
Agency: Copacino+Fujikado
Chief Creative Officer: Jim Copacino
Executive Creative Director/Writer: Mike Hayward
Senior Art Director: Andy Westbrock
Account Director: Chris Copacino
Senior Account Executive: Colby Naiker
Assistant Account Executives: Elissa Finklestein & Amber Shelton
Director of Photography: Boone Sommerfeld
Production Supervision: Ed Liming
Production Manager: Sun Yi
Editor: Brian Alter
Content Strategy: Paul Balcerak & Calvin Grover
What do you get when you combine a carafe of reality tv, two Juans and a vineyard? A light-hearted content series that aims to demystify the wine industry, provides a behind-the-scenes look at how wine is made and offers a delightful pairing of Juan Munoz-Oca, head winemaker, and Juan Uribe, estate vineyard manager. There are four new videos in this popular series, which celebrates the passion and dedication of the people who produce some of the most acclaimed wine in the world, and is brought to life by Seattle based advertising agency Copacino+Fujikado, for Columbia Crest, the Northwest part of the Ste. Michelle Wine Estate.

Columbia Crest - Juan & Juan on High Tech – Juan experiments with a virtual reality headset while Juan discusses how they use technology to manage the vineyard.

These videos will be breaking throughout June and July, and are primarily available on Facebook with secondary support on Instagram and Twitter. The videos will use both paid and organic social channels as they collaborate with WE Communications, to continue the series in late September/early Fall.