come4.org Film The lover by Being Paris

Adsarchive » Film » come4.org » The lover

The lover

Pin to Collection
Add a note
Industry Public awareness, Human Rights
Media Film
Market France
Agency Being Paris
Creative Director Thierry Buriez
Art Director Julien Chiapolini Ogilvy Paris
Copywriter Riccardo Fregoso Ogilvy Paris
Released April 2013

Awards

Cannes Lions 2013
Film Craft Lions Cinematography Gold
Film Craft Lions Direction Bronze

Credits & Description

Media: TV
Category: Public interest
Advertiser: COME 4
Advertised brand: come4.org
Advert title(s): The lover
Advertising Agency: BEING FRANCE, PARIS
Agency website: www.being.fr
Chief Creative Officer : Alasdhair Macgregor Hastie
Creative Director: Thierry Buriez
Art Director: Julien Chiapolini
Copywriter: Riccardo Fregoso
Published: APRIL 2013
Come4 is a non-profit porn project. Its purpose is to support sexual rights of LGBT and sexual minorities, like disabled persons.
For its first campaign, Come4 decided to tell Asta Philpot’s story. Asta is a disabled person who advocates the right for an active sexual life for people with disabilities, even if this means paying for sex.
In this advert, we hear Asta telling his story, but at first we do not know that he is a disabled person. While Asta shares every detail about his sexual life, we are led to think that all his actions subverted the moral order. At the end, however, our point of view abruptly changes: everything he did, it was part of his exceptional fight for “normality”.