COMENZAR Film GOODBYE by Dieste Harmel & Partners

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GOODBYE

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Industry Public Safety, Health & Hygiene
Media Film
Market United States
Agency Dieste Harmel & Partners
Creative Director Flor Leibaschoff
Art Director Paty Martinez
Copywriter Alex Reider
Released May 2010

Credits & Description

Category: Public Health & Safety
Advertiser: COMENZAR DE NUEVO
Product/Service: ANOREXIA AWARENESS
Agency: DIESTE
Production Company: DIESTE, Dallas, USA
Date of First Appearance: May 15 2010
Chief Creative Officer: Carlos Tourne
Creative Director: Flor Leibaschoff
Copywriter: Alex Reider
Art Director: Paty Martinez

English Description
With the claim, “Anorexia. A weight we all carry on our shoulders,” this is a raw spot about a funeral procession to generate awareness of the fact that anorexia, an issue that is reaching epidemic proportions. How ironic for a huge illness we all carry to be taken so lightly by girls who suffer from it.