Comet Store Film LAPTOP by Euro Rscg London

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Industry Retail, Distribution & Rental companies
Media Film
Market United Kingdom
Agency Euro Rscg London
Creative Director Gerry Moira
Art Director Rod Kavanagh
Copywriter Brendan Wilkins
Production Rsa Films
Director Johnny Hardstaff Rsa Films
Executive Creative Director G. Mick Mahoney
Released September 2010

Credits & Description

Category: Retail Stores
Advertiser: COMET
Production Company: RSA FILMS, London, UNITED KINGDOM
Date of First Appearance: Sep 6 2010
Executive Creative Director: Mick Mahoney
Creative Director: Gerry Moira
Copywriter: Brendan Wilkins
Art Director: Rod Kavanagh
Agency Producer: Masha Manojlovic/Ali Terrell
Director: Johnny Hardstaff

English Description
In this commercial, we meet the staff at the popular UK electrical retailer ‘Comet’. Because they offer such a fun, knowledgeable and interactive service, their ingenuity knows know bounds. In this instance, they display that inventiveness and creativity by constructing an array of laptops with each screen acting as an individual pixel. This creates a simple, yet charming piece of animation when viewed from above by simply activating or deactivating a screensaver or coloured screen. We are then invited to also ‘Come and Play’ at Comet