Comhem Film OMG CAT by King

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OMG CAT

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Industry Telecommunications Services
Media Film
Market Sweden
Agency King
Director Erik Nilsson, Mats Lindberg
Creative Director Frank Hollingworth
Art Director Philip Åstmar, Axel Isberg, Lotta Agerup
Copywriter Niclas Carlsson, Hedvig Hagwall-Bruckner
Producer Anders Gernandt
Account Supervisor Lina Söderqvist
Production The Producers
Released August 2010

Credits & Description

Category: Commercial Public Services
Advertiser: COMHEM
Product/Service: BROADBAND AND TV PROVIDER
Agency: KING
Production Company: THE PRODUCERS, Stockholm, SWEDEN
Date of First Appearance: Aug 26 2010
Creative Director: Frank Hollingworth
Copywriter: Hedvig Hagwall Bruckner/Niclas Carlsson
Art Director: Lotta Ågerup/Philip Åstmar/Axel Isberg
Account Supervisor: Lina Söderqvist
Producer: Anders Gernandt
Director: Mats Lindberg/Erik Nilsson
Post Production: Sto.pp
Animation: Sto.pp
Account Manager: Åsa Slättegård
Planner: Lia Forslund/Per Wilson
Cinematographer: Göran Hallberg

English Description
The Internet service provider ComHem has a communication strategy of picking up Internet phenomenon and making it “theirs”. This to reach their target group (young heavy users of Internet)
In this case we made a spoof of the widely spread YouTube meme OMG Cat, showing what the cat actually is watching (a commercial telling how extremely good and reliable the XXL 100 Broadband from ComHem is).