PASSION by Ogilvy & Mather Budapest, Ogilvy & Mather Kyiv for Commerzbank

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PASSION

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Industry Banking & Financial Services
Media Film
Market Hungary
Agency Ogilvy & Mather Budapest
Creative Director Ferenc Benesch
Copywriter Balázs Száday
Agency Ogilvy & Mather Kyiv
Production Feel Films
Director Mikko Lehtinen
Creative Director Will Rust Ogilvy
Producer Nick Hirschkorn
Editor Miika Vaso
Production Sauna International
Released March 2011

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: COMMERZBANK/BANK FORUM
Product/Service: BANKING
Agency: OGILVY & MATHER UKRAINE
Agency: OGILVY&MATHER BUDAPEST
Production Company: FEEL FILMS, London, London, UNITED KINGDOM, UNITED KINGDOM
Production Company: SAUNA INTERNATIONAL, London, London, UNITED KINGDOM, UNITED KINGDOM
Date of First Appearance: Mar 7 2011
Creative Director: Will Rust/Ferenc Benesch
Copywriter: Balazs Szaday
Agency Producer: Irina Pigal
Producer: Nick Hirschkorn
Director: Mikko Lehtinen
Editor: Miika Vaso
Account Manager: Svetlana Polyakova
Planner: Martin Alles
Director Of Photography: Richard Stewart

English Description
The idea builds on the ironic exaggeration of a genuine German feature – scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the video communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner.