Commonwealth Games Film Welcome To The Friendly Games by Y&R London

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Welcome To The Friendly Games

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Industry Sports Teams & Events
Media Film
Market United Kingdom
Agency Y&R London
Released July 2014


Ciclope International Advertising Craft Festival
Live Action Editing Gold

Credits & Description

Rainey Kelly Campbell Roalfe/Y&R has created a broadcast and social campaign to drive awareness of the BBC’s coverage of this Summer’s Commonwealth Games.
At the heart of the campaign is broadcast activity, including a 90-second film, that creates a sense of excitement ahead of the opening of the Games on 23rd July.
Brand: Common Wealth Games/ Commonwealth Games
Creative Director Mick Mahoney
Art Director Adam Claridge
Copywriter Adam Ronan
Account Director Duncan McRobb/ David Pomfret/ Keeley Pratt
Agency Producer Keeley Pratt
Director/ Production Co Noah Conopask RED BEE MEDIA/The Sweet Shop
Producer Caroline Hicks/ Patrick Greene
Editor Jonnie Scarlett @ the Quarry
Post Production The Mill
Sound Design Pete Raeburn @ Soundtree
DoP Elli Casata