Conagra Foods Film CUSTOMER SERVICE by O Positive, SapientNitro New York

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CUSTOMER SERVICE

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Industry Pre-Cooked Meals & Frozen Food
Media Film
Market United States
Agency O Positive
Executive Creative Director Scott Higgins
Creative Director Chris Mcmurtrey
Art Director Annie Chiu
Copywriter Anna Echiverri
Agency SapientNitro New York
Released September 2010

Credits & Description

Category: Savoury Foods
Advertiser: CONAGRA FOODS
Product/Service: HEALTHY CHOICE READY MADE MEALS
Agency: SAPIENTNITRO
Production Company: O POSITIVE FILMS, New York, USA
Date of First Appearance: Sep 30 2010
Chief Creative Officer: Kathy Delaney
Executive Creative Director: Scott Higgins
Creative Director: Chris Mcmurtrey
Copywriter: Anna Echiverri
Art Director: Annie Chiu
Agency Producer: Andy Wilcox
Account Manager: Rob Rawley

English Description
In this new campaign, we’ve created a world where everyone says how they really think and feel about just about everything – maybe even to a fault. In a world where everyone tells the truth all the time, Healthy Choice fares pretty darn well. Why? Because Healthy Choice’s new Lunch Steamers are so good, they’ve got nothing to hide. It’s real food in a clear container with all the pertinent information and ingredients out there in the open for the entire world to see. We experience honesty at its rawest form—between boss and employee, snotty co-workers, and DMV employees while Healthy Choice Lunch Steamers remain the hero.