Concern Kalina Film VELVET HANDS by Prior Advertising Agency Moscow

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Industry Skin Care
Media Film
Market Russia
Agency Prior Advertising Agency Moscow
Director Pavel Salek
Art Director Jvc Kalina
Producer Denis Shtukaturov
Production Action Film
Released March 2011

Credits & Description

Category: Cosmetics & Beauty
Advertiser: JSC CONCERN
Product/Service: MOISTURISER
Agency: PRIOR
Production Company: ACTION FILM, Moscow, RUSSIA
Date of First Appearance: Mar 1 2011
Executive Creative Director: JVC KALINA
Creative Director: JVC KALINA
Copywriter: JVC KALINA
Art Director: JVC KALINA
Agency Producer: Marina Alexeeva
Producer: Denis Shtukaturov
Director: Pavel Salek
Post Production: Maria Mikryukova
Director Of Photography: Andrey Makarov

English Description
This video gives a great emotion to brand "Velvet Hands", improves its image, making it more human and touching.
All previous communications of brand was too rational and explain the benefits of the product in detail and research, but did not cause an emotional response. And with this commercial we want this brand to be loved, imbued with viewer's ​​warm attitude, and viewer begin to perceive it more modern.