Orange RockCorps: Concert by Marcel Paris for Orange

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Orange RockCorps: Concert

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Industry Telecommunications Services, Business equipment & services, Charities, Foundations, Volunteers, Corporate Image
Media Film
Market France
Agency Marcel Paris
Released January 2013

Credits & Description

Media: Online
Category: Public interest
Agency: Marcel
Brand: Orange RockCorps
Geo: Europe, France
The first interactive/mobile/digital concert by the Ting Tings organized by Marcel agency for Orange RockCorps was held last April at the Place du Palais Royal in Paris. The concept: +Share, +Show. The more the public promoted Orange Rock Corps on social networks (such as Twitter, Facebook, Instagram, Foursquare). The more spectacular the Ting Tings concert became, revealing surprising performances (acrobats, dancers, astronaut, etc.) after a certain number of ‘Shares’,. An immediate success: in less than 3 minutes, thousands of shares took place on the web and hundreds of blogs talked about the event. A first in France, this event made it possible for us to recruit thousands of new volunteers for Orange RockCorps.

As every year, Orange RockCorps will give thousands of young people the chance to become involved in community projects. The concept is simple: in exchange for 4 hours of voluntary work, young people receive 1 ticket for a unique concert.

Advertising Agency: Marcel, Paris, France