CONSEJO DE LA COMUNICACIÓN Film TRAILER by Ganem

TRAILER

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Industry Public awareness, Public Safety, Health & Hygiene
Media Film
Market Mexico
Agency Ganem
Director Luis Villalobos
Creative Director Yasser Flores, Rodrigo De León, Ivan Gutierrez
Art Director Marco González, Iskander Osegueda
Copywriter Juan Carlos Escalante
Producer Cristina Niño
Account Supervisor Fabiola Galicia
Editor Julian Santarriaga
Production Whiskey Films
Released January 2011

Credits & Description

Category: Public Awareness Messages
Advertiser: CONSEJO DE LA COMUNICACIÓN
Product/Service: READING AWARENESS
Agency: GANEM
Production Company: WHISKEY FILMS, Mexico City, MEXICO
Date of First Appearance: Jan 15 2011
Chief Creative Officer: Yasser Flores
Executive Creative Director: Yasser Flores
Creative Director: Yasser Flores/Iván Gutierrez/Rodrigo De León
Copywriter: Juan Carlos Escalante
Art Director: Marco González/Iskander Osegueda
Agency Producer: Juan José Canul
Account Supervisor: Fabiola Galicia
Advertiser's Supervisor: Julieta Meneses
Producer: Cristina Niño
Director: Luis Villalobos
Editor: Julian Santarriaga
Sound Design/Arrangement: Dan Levy
Post Production: Sergio Cortes
Animation: The Wire Studio
Cameraman: José Casillas
Lighting: José Casillas
Music: Dan Levy
Account Manager: Alejandro Ramos
Planner: Nasre Ganem
Cinematographer: José Casillas
Director Of Photography: José Casillas
Editing Company: Whiskey Films

English Description
In a recent study performed by UNESCO, Mexico is in 107th place out of 108 countries in the habit of reading.

Mexicans don’t read regularly, but oddly enough, the read when they go to the movies. Since American cinema is quite popular, and only 2% of the population is bilingual (Spanish-English), most movies are subtitled.