CONSUMER EDUCATION RESEARCH CENTRE Film DEADMAN TALKING by DDB Mudra Group Mumbai

DEADMAN TALKING

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Industry Public awareness
Media Film
Market India
Agency DDB Mudra Group Mumbai
Production Seven Films
Released June 2012

Awards

Spikes Asia 2012
Film Public Service, Charity & Fund Raising Silver

Credits & Description

Entrant DDB MUDRA GROUP Mumbai, INDIA
Type of Entry Product & Service
Category Public Service, Charity & Fund Raising
Title DEADMAN TALKING
Advertiser/Client CONSUMER EDUCATION RESEARCH CENTRE
Product/Service PUBLIC SERVICE
Entrant Company: DDB MUDRA GROUP Mumbai, INDIA
Advertising Agency: DDB MUDRA GROUP Mumbai, INDIA
Production Company: 7 FILMS Mumbai, INDIA
Name Position
Mr. Sonal Dabral Chief Creative Officer
Mr. Ravinder Siwach Executive Creative Director
Mr. Ravinder Siwach Copywriter
Mr. Sanjay Rodrigues Director
Brief Explanation
Communication Objective- To address the excessive intrusion of cold calls from Call Centres in daily life Situation Analysis- Of the complaints CERC had been receiving, a good proportion of those concerned excessive cold calling from call centres. Further probing revealed that many people in India found them to be very intrusive and, most often than not, ill-timed as well. But what most of them didn’t know was that these grievances could be addressed by contacting an organization like CERC Insight- The call centre representatives are trained in a way that makes them prioritize commercial objectives over consumer needs Implementation- We devised content that had the potential to be make an impact with its element of humour, albeit a little dark. The film is based on a conversation between a man who is dead and a call centre representative who is determined to get her message across. The film creates awareness about the inconvenience caused to consumers through these cold calls and also provides a solution for the same.