Association Des Societes Francaises D'autoroutes Film ANIMAL LIFE by BDDP & Fils Paris

ANIMAL LIFE

Pin to Collection
Add a note
Industry Public awareness, Social Services
Media Film
Market France
Agency BDDP & Fils Paris
Production Big Productions
Production Buf
Released August 2003

Awards

Eurobest 2003
Tv/Cinema Non Alcoholic Drinks Bronze

Credits & Description

"The Animal's life" shows a hind, a rabbit and a beaver crossing the road with help of a trampoline. When the highway crosses a forest, the problem of the animals protection is at stake. That is why les Sociétés d'Autoroutes are implementing some protected passages for animals.
Context

2003: a brand image campaign.
In 2003, ASFA, the French Highways companies Association goes on with its goal of arousing sympathy by choosing again the television media to broadcast its message.
This time, the message is not only meant to say highways are a good invention, but to have people understand that behind the highways, companies are working for bringing to users some essential services.
Title "Animal Life"
Original Title "La vie des animaux"
Agency BDDP & Fils
City Paris
Production Company: Big Productions
Advertiser Association des Sociétés Françaises d'Autoroutes
Brand Name Association des Sociétés Françaises d'Autoroutes
Business Sector Consumer & Public Services
Date of First Publication 4/28/2003
Market France
Country of Production France
Language English
Type Television
Length 30 seconds
Tagline Protected paths for animals. The French highway network.
Art Director Andrea Leupold
Chief Creative Officer Olivier Altmann
Copywriter Bruno Delhomme
Director Les Zoo
Account Director Jean-Baptiste Hespel
Account Executive Clémence Cousteau
Agency Producer Géraldine Fau, Christine Bouffort
Post Production BUF Compagnie
3D Graphics BUF Compagnie
Advertising Manager Jean Mesqui, Rémy Chardon