HISTORY MADE AND IN THE MAKING by Anomaly New York for Converse

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HISTORY MADE AND IN THE MAKING

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Industry Shoes, Sportswear, Athletic Footwear & Accessories
Media Film
Market United States
Agency Anomaly New York
Released June 2012

Awards

Cannes Lions 2012
Film Craft Lions Cinematography Silver

Credits & Description

Type of entry: Film Craft
Category: Cinematography
Advertiser: CONVERSE
Product/Service: CONVERSE
Agency: ANOMALY New York, USA
Advertiser CONVERSE
Product CONVERSE
Entrant ANOMALY New York, USA
Type of Entry: Film Craft
Category: Cinematography
Title: HISTORY MADE AND IN THE MAKING
Advertiser/Client: CONVERSE
Product/Service: CONVERSE
Entrant Company: ANOMALY New York, USA
DM/Advertising Agency: ANOMALY New York, USA


Brief Explanation
This films spans the epic history of the Chuck Taylor (and Converse) for the past 100 years. By linking the shared spirit of rebellion and creativity of all those who've touched the brand - we wove a visual narrative of basketball, music, skate, dance and culture into a grand celebration of what makes this great brand iconic.

No archival footage was used in this film. Each scene was carefully crafted as a period piece with great attention to detail. Only cameras available at that moment in history were used for each scene - giving the cinematography a rich, textured, gritty and authentic feel.