Coors Film BREAK THE ICE by The Cavalry, The Whitehouse

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Industry Beers and Ciders
Media Film
Market United States
Agency The Cavalry
Agency The Whitehouse
Director Dave Meyers
Creative Director Group Creative Director-Jim Larmon
Art Director David Mccradden, Amy Stanec
Copywriter Stephanie Wrobel, Bill Lindsey, Eamon Conway
Producer Frank Shermer, Jim Bouvet
Editor John Mayo-Smith
Released December 2012

Credits & Description

Advertiser: COORS
Category: Alcoholic Drinks
Art Director: Amy Stanec
Agency Producer: Ep: Brian Smego
Producer: Frank Shermer
Producer: Jim Bouvet
Creative Director: Jim Larmon
Special Effects/Computer Graphics: Method
Editing Company: The Whitehouse
Copywriter: Stephanie Wrobel
Art Director: David Mccradden
Copywriter: Eamon Conway
Copywriter: Bill Lindsey
Director: Dave Meyers
Sound Design/Arrangement: Human
Editor: John Smith
Chief Creative Officer: Jim Larmon
Agency Producer: Producer: Ashley Geisheker

Brief Explanation
Coors Light will go to any length to deliver you the world’s most refreshing beer. Through the use of our explorers, we remind beer drinkers that it’s worth breaking apart ice floes to get a taste of frost-brewed Coors Light to you.